{"id":79762557,"date":"2026-03-02T17:25:26","date_gmt":"2026-03-02T20:25:26","guid":{"rendered":"https:\/\/faculdade.grancursosonline.com.br\/blog\/?post_type=web-story&#038;p=79762557"},"modified":"2026-05-15T13:07:43","modified_gmt":"2026-05-15T16:07:43","slug":"comunicacao-assertiva-o-que-e-como-desenvolver","status":"publish","type":"web-story","link":"https:\/\/faculdade.grancursosonline.com.br\/blog\/web-stories\/comunicacao-assertiva-o-que-e-como-desenvolver\/","title":{"rendered":"Comunica\u00e7\u00e3o Assertiva: O que \u00e9 e como desenvolver"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link 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publisher-logo-src=\"https:\/\/blog-es-static.infra.grancursosonline.com.br\/wp-content\/uploads\/2023\/02\/28121110\/gran-faculdade-web-stories-branco.jpg\" title=\"Comunica\u00e7\u00e3o Assertiva: O que \u00e9 e como desenvolver\" poster-portrait-src=\"https:\/\/blog-es-static.infra.grancursosonline.com.br\/wp-content\/uploads\/2026\/02\/05113249\/cropped-Design-sem-nome.jpg\"><amp-story-page id=\"f871f23b-6344-4643-bca2-f1f2d916ded1\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-87605dea-d4ff-4bb1-9bbb-82d27bd37f8a\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/blog-es-static.infra.grancursosonline.com.br\/wp-content\/uploads\/2025\/12\/05141810\/GRAN-FACULDADE.png\" alt=\"\" srcSet=\"https:\/\/blog-es-static.infra.grancursosonline.com.br\/wp-content\/uploads\/2025\/12\/05141810\/GRAN-FACULDADE.png 1080w,https:\/\/blog-es-static.infra.grancursosonline.com.br\/wp-content\/uploads\/2025\/12\/05141810\/GRAN-FACULDADE-864x1536.png 864w,https:\/\/blog-es-static.infra.grancursosonline.com.br\/wp-content\/uploads\/2025\/12\/05141810\/GRAN-FACULDADE-576x1024.png 576w,https:\/\/blog-es-static.infra.grancursosonline.com.br\/wp-content\/uploads\/2025\/12\/05141810\/GRAN-FACULDADE-169x300.png 169w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:16.26214%;top:13.43042%;width:67.47573%;height:27.02265%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7194244604316548% 0.7194244604316548% 0.7194244604316548% 0.7194244604316548% \/ 1.1976047904191618% 1.1976047904191618% 1.1976047904191618% 1.1976047904191618%\" id=\"el-8d473060-02d3-4385-8b22-f524ef82d55f\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.11409622302158248% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.566343em;line-height:1.19;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #0d144b\">Comunica\u00e7\u00e3o Assertiva: O que \u00e9 e como desenvolver<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"c8cf6510-1ca5-4971-ad57-3dd67d8468d0\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#b4351e\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-0e7839ae-dd2d-4941-9e01-c75fa6d9a4df\">\n<div style=\"position:absolute;width:118.51852%;height:100%;left:-9.25926%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/blog-es-static.infra.grancursosonline.com.br\/wp-content\/uploads\/2025\/07\/10104823\/fundo-vermelho-web-stories.png\" alt=\"fundo-vermelho-web-stories.png\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.86408%;top:0;width:76.69903%;height:100%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-f211dd83-164b-4074-8936-87489abf2f74\">\n<div class=\"fill\" style=\"background-color:#fff;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.86408%;top:14.07767%;width:74.27184%;height:19.41748%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6535947712418301% 0.6535947712418301% 0.6535947712418301% 0.6535947712418301% \/ 1.6666666666666667% 1.6666666666666667% 1.6666666666666667% 1.6666666666666667%\" id=\"el-4449389d-aed3-4a38-8ad8-59c9263b10c6\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-1.5012254901960784% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.453074em;line-height:1.5;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #0d144b\">O Espectro da Comunica\u00e7\u00e3o: <\/span><span style=\"font-weight: 700; font-style: italic; color: #0d144b\">Os tr\u00eas estilos principais<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:20.63107%;top:37.37864%;width:61.16505%;height:48.86731%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7936507936507936% 0.7936507936507936% 0.7936507936507936% 0.7936507936507936% \/ 0.6622516556291391% 0.6622516556291391% 0.6622516556291391% 0.6622516556291391%\" id=\"el-b4109e81-6feb-4ec1-9ff2-ac55f1740448\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.12834821428571389% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.372168em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-style: italic; color: #0d144b\">A forma como nos comunicamos geralmente se enquadra em um de tr\u00eas estilos:<\/span><\/p>\n<p><span style=\"color: #0d144b\">\u2013 <\/span><span style=\"font-style: italic; color: #0d144b\">Passivo<\/span><br \/>\n<span style=\"color: #0d144b\">\u2013 <\/span><span style=\"font-style: italic; color: #0d144b\">Agressivo<\/span><br \/>\n<span style=\"color: #0d144b\">\u2013 <\/span><span style=\"font-style: italic; color: #0d144b\">Assertivo<\/span><br \/>\n<span style=\"color: #0d144b\">Entender a diferen\u00e7a entre eles \u00e9 o primeiro passo para a mudan\u00e7a.<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-page-outlink layout=\"nodisplay\" cta-image=\"https:\/\/blog-es-static.infra.grancursosonline.com.br\/wp-content\/uploads\/2026\/02\/06174802\/dicas-para-ir-bem-na-faculdade-2.jpg\"><a href=\"https:\/\/faculdade.grancursosonline.com.br\/blog\/dicas-para-ir-bem-na-faculdade\/\" rel=\"\">Veja mais<\/a><\/amp-story-page-outlink><\/amp-story-page><amp-story-page id=\"f72309bf-8b9b-4787-aa22-1dc41f9813bd\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#b5341d\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-87605dea-d4ff-4bb1-9bbb-82d27bd37f8a\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.37864%;top:14.40129%;width:76.21359%;height:10.67961%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 3.0303030303030303% 3.0303030303030303% 3.0303030303030303% 3.0303030303030303%\" id=\"el-5d90df74-f559-49fa-b68c-fcc2abbffc69\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.12539808917197476% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.453074em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">O Estilo Passivo:<\/span><span style=\"color: #fff\"> Evitando o conflito<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.1068%;top:31.39159%;width:75%;height:55.82524%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 0.5797101449275363% 0.5797101449275363% 0.5797101449275363% 0.5797101449275363%\" id=\"el-9c211a91-bb84-4cdd-8bb5-fa162e129775\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10922330097087334% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.388350em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #fff\">O comunicador passivo prioriza a vontade dos outros em detrimento da sua.<\/span><\/p>\n<p><span style=\"color: #fff\">\u2013 Tem dificuldade em dizer &#8220;n\u00e3o&#8221;.<\/span><br \/>\n<span style=\"color: #fff\">\u2013 Guarda frustra\u00e7\u00f5es para si.<\/span><br \/>\n<span style=\"color: #fff\">\u2013 Resultado: Ac\u00famulo de estresse e perda de limites pessoais.<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"be0d711d-f694-4aa0-b15a-db0c87675c86\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#b5341d\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-df6c8f21-0f88-4869-b206-5d4d74218ab8\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:10.92233%;top:11.48867%;width:76.21359%;height:10.67961%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 3.0303030303030303% 3.0303030303030303% 3.0303030303030303% 3.0303030303030303%\" id=\"el-0ffb8899-bb18-4ce6-895f-70a9d1c92db2\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.12539808917197476% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.453074em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">O Estilo Agressivo:<\/span><span style=\"color: #fff\">&nbsp;<\/span><br \/>\n<span style=\"color: #fff\">A imposi\u00e7\u00e3o<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:31.87702%;width:75%;height:60.67961%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 0.5333333333333333% 0.5333333333333333% 0.5333333333333333% 0.5333333333333333%\" id=\"el-05c7a967-8e90-4b8b-ac5c-9d09f10fca64\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10922330097087334% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.388350em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #fff\">O comunicador agressivo tenta impor sua vontade a qualquer custo.<\/span><\/p>\n<p><span style=\"color: #fff\">\u2013 Usa tom de voz elevado ou intimida\u00e7\u00e3o.<\/span><br \/>\n<span style=\"color: #fff\">\u2013 Foca em &#8220;ganhar&#8221; a discuss\u00e3o, desrespeitando o outro.<\/span><\/p>\n<p><span style=\"color: #fff\">\u2013 Resultado: Afasta as pessoas e cria um ambiente hostil.<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"9e5daac7-b760-481e-a191-74913c5b5806\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#b5341d\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-2eebde35-1ee1-4f2c-800e-150fb3a4d6d4\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:12.45955%;width:76.21359%;height:10.67961%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 3.0303030303030303% 3.0303030303030303% 3.0303030303030303% 3.0303030303030303%\" id=\"el-abf45ce8-a99d-443b-b85c-5306a92054c0\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.12539808917197476% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.453074em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">O Estilo Assertivo:<\/span><span style=\"color: #fff\"> O ponto de equil\u00edbrio<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:27.34628%;width:75%;height:65.21036%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 0.49627791563275436% 0.49627791563275436% 0.49627791563275436% 0.49627791563275436%\" id=\"el-dddf54e6-d9fa-4b70-bd0c-bd73e19dc397\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10922330097087334% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.388350em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #fff\">A assertividade \u00e9 o caminho do meio.<\/span><\/p>\n<p><span style=\"color: #fff\">\u2013 Voc\u00ea expressa suas necessidades e limites de forma direta e honesta.<\/span><\/p>\n<p><span style=\"color: #fff\">\u2013 Mant\u00e9m o respeito absoluto pela opini\u00e3o e espa\u00e7o do outro.<\/span><\/p>\n<p><span style=\"color: #fff\">\u2013 O foco \u00e9 resolver o problema, n\u00e3o atacar a pessoa.<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"b201af54-6b6c-4b6b-9cbc-6c2280a3395f\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#b5341d\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-ac04e184-dcd4-4902-a7e2-89a3c6b984ba\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:10.43689%;top:16.50485%;width:76.21359%;height:5.50162%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 5.88235294117647% 5.88235294117647% 5.88235294117647% 5.88235294117647%\" id=\"el-4d84ab56-fae5-4b7d-af38-cfb847442648\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.12539808917197476% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.453074em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">A Rede de Apoio<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:30.90615%;width:75%;height:41.90939%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 0.7722007722007722% 0.7722007722007722% 0.7722007722007722% 0.7722007722007722%\" id=\"el-3307ef2f-72f5-4cb3-8a40-8c47638b976f\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10922330097087334% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.388350em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #fff\">Fa\u00e7a amizade com quem anota tudo.<\/span><\/p>\n<p><span style=\"color: #fff\">\u2013 Tenha um grupo de WhatsApp s\u00f3 para troca de resumos e avisos.<\/span><\/p>\n<p><span style=\"color: #fff\">\u2013 <\/span><span style=\"font-style: italic; color: #fff\">Na faculdade, networking salva semestres.<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"f7b7e9f0-d37f-4669-a837-63e9b40fbfec\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#b5341d\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d1dbedcd-f2c4-4021-b96a-ea96ae5c076a\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:9.70874%;width:76.21359%;height:10.67961%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 3.0303030303030303% 3.0303030303030303% 3.0303030303030303% 3.0303030303030303%\" id=\"el-421d9f78-7bca-4db1-a22c-5f05fc25c087\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.12539808917197476% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.453074em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">T\u00e9cnica 1: Foco no &#8220;Eu&#8221;: Como aplicar na pr\u00e1tica<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.1068%;top:30.09709%;width:75%;height:51.2945%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 0.6309148264984227% 0.6309148264984227% 0.6309148264984227% 0.6309148264984227%\" id=\"el-e790a82c-2a6b-47c3-97f8-e0d1b042f205\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10922330097087334% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.388350em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #fff\">Mude a forma de estruturar a frase. Troque o &#8220;Voc\u00ea fez isso errado de novo&#8221; por &#8220;Eu percebi um erro neste processo e me sinto preocupado com o prazo&#8221;.<\/span><\/p>\n<p><span style=\"color: #fff\">Falar na primeira pessoa tira o peso da acusa\u00e7\u00e3o e diminui a postura defensiva do outro.<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"9b420ab9-aef1-43f2-8e77-e73bbbf2de8b\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#b5341d\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-6c76ede2-6ee7-4cbc-b380-5945ce4d2fb2\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:9.70874%;width:76.21359%;height:10.67961%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 3.0303030303030303% 3.0303030303030303% 3.0303030303030303% 3.0303030303030303%\" id=\"el-40e4520a-baf7-4184-9e77-8dcb8e5d8d9a\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.12539808917197476% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.453074em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">T\u00e9cnica 2:&nbsp;<\/span><br \/>\n<span style=\"font-weight: 700; color: #fff\">Clareza e Objetividade<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.1068%;top:30.09709%;width:75%;height:46.44013%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 0.6968641114982579% 0.6968641114982579% 0.6968641114982579% 0.6968641114982579%\" id=\"el-38c87d11-469f-488a-b849-ec2f71bc5687\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10922330097087334% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.388350em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #fff\">A comunica\u00e7\u00e3o assertiva n\u00e3o deixa espa\u00e7o para duplas interpreta\u00e7\u00f5es.<\/span><\/p>\n<p><span style=\"color: #fff\">\u2013 Evite ironias ou indiretas.<\/span><br \/>\n<span style=\"color: #fff\">\u2013 Seja espec\u00edfico. Em vez de &#8220;Veja se consegue terminar logo&#8221;, use &#8220;Preciso deste relat\u00f3rio at\u00e9 as 17h de hoje. \u00c9 poss\u00edvel?&#8221;.<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"0ae00ccb-0eea-4a32-9ffe-422dab8fa07a\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#b5341d\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-a2c00ce2-2906-40cb-8f82-c806f0db075f\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:9.70874%;width:76.21359%;height:10.67961%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 3.0303030303030303% 3.0303030303030303% 3.0303030303030303% 3.0303030303030303%\" id=\"el-7d3f6dcc-7643-4ea7-a3cd-1146e0d99ac7\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.12539808917197476% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.453074em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">Por que isso importa?: Os benef\u00edcios reais<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.1068%;top:30.09709%;width:75%;height:51.2945%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 0.6309148264984227% 0.6309148264984227% 0.6309148264984227% 0.6309148264984227%\" id=\"el-556cc1e4-b9f1-4d05-833d-2ecd991d06ef\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10922330097087334% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.388350em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #fff\">Adotar essa postura transforma a sua rotina:<\/span><\/p>\n<p><span style=\"color: #fff\">\u2013 Reduz o desgaste emocional e os mal-entendidos.<\/span><br \/>\n<span style=\"color: #fff\">\u2013 Aumenta a sua credibilidade profissional.<\/span><br \/>\n<span style=\"color: #fff\">\u2013 Constr\u00f3i rela\u00e7\u00f5es baseadas na confian\u00e7a e no respeito m\u00fatuo.<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"3df749b7-2203-4d86-bb63-e3c6482203d0\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#b5341d\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-0743d3c2-de9f-4d3d-90ae-fd9930e7d477\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:9.70874%;width:76.21359%;height:10.67961%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 3.0303030303030303% 3.0303030303030303% 3.0303030303030303% 3.0303030303030303%\" id=\"el-1bec606a-12dd-4e65-bcd5-4d443691deaf\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.12539808917197476% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.453074em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">Desenvolva sua comunica\u00e7\u00e3o<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.1068%;top:30.09709%;width:75%;height:51.2945%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 0.6309148264984227% 0.6309148264984227% 0.6309148264984227% 0.6309148264984227%\" id=\"el-fd59391a-8c45-4ff3-8855-7d625dcc67f3\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10922330097087334% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.388350em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #fff\">Adotar essa postura transforma a sua rotina:<\/span><\/p>\n<p><span style=\"color: #fff\">\u2013 Reduz o desgaste emocional e os mal-entendidos.<\/span><br \/>\n<span style=\"color: #fff\">\u2013 Aumenta a sua credibilidade profissional.<\/span><br \/>\n<span style=\"color: #fff\">\u2013 Constr\u00f3i rela\u00e7\u00f5es baseadas na confian\u00e7a e no respeito m\u00fatuo.<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"68035838-5b48-4f10-ba18-acdba7d4731f\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#b4351e\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-110fd418-6e18-4391-89a8-de47f74b879d\">\n<div style=\"position:absolute;width:118.51852%;height:100%;left:-9.25926%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/blog-es-static.infra.grancursosonline.com.br\/wp-content\/uploads\/2025\/07\/10104823\/fundo-vermelho-web-stories.png\" alt=\"fundo-vermelho-web-stories.png\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:0;width:76.69903%;height:100%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-67aa88fe-9973-449a-b70d-c601346b6104\">\n<div class=\"fill\" style=\"background-color:#fff;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:17.47573%;top:21.52104%;width:65.53398%;height:9.2233%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7407407407407408% 0.7407407407407408% 0.7407407407407408% 0.7407407407407408% \/ 3.508771929824561% 3.508771929824561% 3.508771929824561% 3.508771929824561%\" id=\"el-04dfef02-7c58-4915-a3ea-54fb34f083b9\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.12499999999999949% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.388350em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #0d144b\">Desenvolva sua comunica\u00e7\u00e3o<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.1068%;top:35.92233%;width:75%;height:27.99353%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 1.1560693641618496% 1.1560693641618496% 1.1560693641618496% 1.1560693641618496%\" id=\"el-1e37de2c-973a-4152-a59b-baa3333ba5ed\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10922330097087334% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.388350em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"color: #0d144b\">Quer ver exemplos pr\u00e1ticos de como responder de forma assertiva a cr\u00edticas no ambiente de trabalho? Confira agora mesmo no blog da Gran Faculdade!<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-page-outlink layout=\"nodisplay\" cta-image=\"https:\/\/blog-es-static.infra.grancursosonline.com.br\/wp-content\/uploads\/2025\/08\/16162458\/comunicacao-assertiva.webp\"><a href=\"https:\/\/faculdade.grancursosonline.com.br\/blog\/comunicacao-assertiva\/\" rel=\"\">Venha ver!<\/a><\/amp-story-page-outlink><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubra como a comunica\u00e7\u00e3o assertiva pode melhorar seus relacionamentos profissionais e pessoais. Aprenda a falar o que pensa sem gerar conflitos.<\/p>\n","protected":false},"author":519,"featured_media":79761626,"template":"","meta":{"_acf_changed":false,"content-type":"","web_stories_publisher_logo":79592916,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"web_story_category":[],"web_story_tag":[],"class_list":["post-79762557","web-story","type-web-story","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comunica\u00e7\u00e3o Assertiva: O que \u00e9 e como desenvolver &#8212; Blog Gran Faculdade<\/title>\n<meta name=\"description\" content=\"Descubra como a comunica\u00e7\u00e3o assertiva pode melhorar seus relacionamentos profissionais e pessoais. 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